Grove Juice Promotion - Martin Place
Rent-A-Garden was contacted by Blue by Red PR to supply and position 16 orange trees for a PR event to launch Grove Juice at Martin Place, Sydney. Unfortunately orange trees were in short supply and also weren't fruiting at the time, so we sourced suitable height citrus trees (which all look very similar), then attached 96 oranges to them to complete the effect. Here's how we did it...
Citrus trees prior to makeover
Preparing the oranges for attachment
Quality control...
Completed orange trees...looking gorgeous!
Ready to be loaded for a careful trip into town.
Setup in Martin Place at 6.30am...
complete with juggler,
...country singer and fiddler.
Running concurrently with the same promo in Brisbane, the Grove Juice samples ran out very quickly during the busy morning peak hour, and was hailed as a very successful PR event.